B7 Innovation


B7 is described as a marketing agency, a marketing consultancy and an innovation agency. We specialise in brand positioning & innovation. Set up by ex-directors and consultants of New Solutions, The Value Engineers, The Henley Centre and Fitch.

Our work includes:
creating new brands & brand positioning and re-positioning existing brands for growth generating new product ideas / new product development (NPD) positioning new products and brands developing brand stretch ideas marketing strategy & brand strategy defining ‘the killer’ communications brief ideation & facilitation of creative workshops
Much of our work involves our specialist Adcept methodology – a very different kind of approach to brand positioning and innovation explained in Why B7 We believe in putting our money where our mouth is. We don’t just help our clients develop new ideas, we develop our own brands too. B7 has developed and launched our own brand of super indulgent biscuits called PT’s which have just being listed with Virgin Atlantic. Read more here. We believe that when clients need a strategic marketing agency or innovation agency they need them to be creative in their own right. Workshops, facilitation and lateral thinking techniques are useful, but they are not THE answer to creativity. That’s why we have more creatives than consultants, see The Team. Most of our work is global but we are happy to work on single country projects too.