BBC Worldwide - Earth

Positioning an innovation

 

The BBC have co-shot a feature film alongside the natural history TV series Planet Earth for cinema.

We worked with the producer and their team from the outset. The key task was to give the film stature, to make it an epic rather than a niche wildlife film. Working with the team in a series of creative sessions we defined the name, proposition and identity.

The film has secured global distribution and Cannes Film Festival have agreed to showcase it. Earth is being released in 2007.

 


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  B7 is part of B Creative LLP. B Creative is made up of two divisions B7 & B8.
B7 Innovation: Marketing Agency / Marketing Consultancy / Innovation Agency / Innovation Consultancy / NPD Agency / NPD specialist / Strategic Marketing Agency / Brand Strategy Agency / Strategic Consultancy / Facilitation / Ideation / Idea Generation.
B8 Media: Media Consultancy / Wildlife feature film production / Consumer focused TV programme development
 
   
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