Brand positioning

Blueband and Rama are successful family health spreads in mainland Europe .

The European team wanted to review and optimise the European positioning internally. We used our Adcept Methodology to develop and creatively express different options for the brands. Normally we always work with consumers, but in this case, it was important to be able to demonstrate the thinking and opportunity to the board first.

The inherently creative approach allowed the team to demonstrate to the board a compelling and tangible vision for the brand – and so get buy in. The actual direction is still confidential and will be consumer researched this year.