DDS is the leading software and systems provider for the marketing communications industry. Virtually every media agency uses DDS to manage its media buying and virtually every advertising agency uses DDS software to manage billings.

The DDS board knew they had to retain their market position and to expand their offering in order to continue to grow.

DDS developed a new application that was a significant advance on the existing system. It also moved into new areas, with an offering for the whole advertising agency – not just media and accounts.

Through a series of board level workshops we distilled the most compelling benefits of the application. Combined with customer research we developed a new sub-brand and devised a major re-launch plan for the company based on a simple, succinct customer proposition. A proposition that would appeal to CEOs and Finance Directors as well as IT specialists. See the website for more details brandocean.co.uk.