Brand Positioning

Grolsch is a strong brand in parts of Europe but still small in the rest of the world, most notably the States.

Our task was to develop the most compelling global brand positioning to drive growth. We used our Adcept Methodology to creatively explore different positioning options. We developed c.100 different Adcepts to scope what Grolsch could stand for and researched them globally.

We finished the process with an international workshop with the key global distributors. Together we used the findings from the Adcept research to define a compelling global positioning to inspire and guide advertising development. This work is currently being completed so watch this space for new developments from Grolsch inspired by the new positioning.