Knorr is the biggest food brand in the world. Its heritage lies in dried sauces & stocks which are increasingly seen as old fashioned and unhealthy.

Our task was to revolutionise the sauce category. We used our Adcept Methodology to create different visions for the brand and developed new product ideas for each vision.

Through the process a clear and compelling direction emerged that has the potential to radically change consumers perceptions of the brand along with product innovations to turn the vision into a tangible reality. The work is still in progress and so is confidential and cannot be shown yet.