We believe in putting our money where our mouth is. We are continually helping companies develop brands – so it only makes sense that we should develop and launch our own.

Paul Tidmarsh, one of the founding directors of B7, has developed and recently launched his own brand of biscuits.

Starting with the insight that the biscuit market is rather like the ice-cream market pre Häagen-Dazs, a category that is a treat, but doesn’t live up to the indulgence and quality that it could and should. Indeed, in these health conscious days it is only worth having a treat, if it really is a treat. Enter PT’s.

Consumers want transparency. Big business is often mistrusted. So the PT’s brand is focused on the individual who created them – Paul.

Using top ingredients and years of development, recipes were refined to give a wonderfully indulgent biscuit – quite different from even the best biscuits on the market.