Persil have developed an innovation that allows for a more efficient manufacturing process rather than being based on a consumer need. Our task was to find the most compelling concept for quantitative research testing.

Our aim with quantitative testing is always to make the concept visually and emotionally engaging – unlike the majority of quantitative concepts tested.

We developed c. 20 different Adcepts to explore where the key triggers for consumers lay. Using this we developed the ultimate concept for quantitative research. No details can be currently shown as the project is in quantitative research – internally the concept was judged as “the best concept material ever produced by Lever Fabergé”.